The AMX Story
A Unique American 2-seat High-Performance Car

A design study by AMC stylist Erich Kreigler, incorporated the innovative "Ramble seat" idea that never reached production.

Change of an image continued at American Motors when the hot AMX was introduced to the public in February 15, 1968. AMC came up with a short wheelbase, performance chassis, and serious power -- a 2-seater in the GT tradition, -- and priced to fit the average wallet: "The Walter Mitty Ferrari."

The original AMX (American Motors eXperimental) concept was developed beginning in October 1965 in AMC's advanced styling studios under the direction of Charles Mashigan. Charles Mashigan. Mashigan was also one of the lead designers for several other legendary automobiles, including the Ford Thunderbird and the Chrysler Turbine. An article, A Quiet Legacy: How Charles Mashigan Left His Mark On the American Road.

   

Early in 1966 the AMX was folded into "Project IV," a touring show intended to incubate new ideas and generate excitement for AMC. A steel-bodied, working AMX prototype was built by Italian coach builder Vignale in the spring of 1966 and added to the Project IV tour. Meanwhile, the Javelin program was well underway for its production debut as 1967 model.


A profile view of the original AMX "pushmobile." Resemblance to the later Javelin-based production model is clear, but show cars do not have to address practical matters such as realistic bumpers.

This car was perhaps the best expression of what designer Dick Teague called the "wet T-shirt" look: smooth, tautly drawn, and compelling to the eye.

Detail differences from a later Vignale-built running model include pull-up instead of pushbutton door handles, silver instead of red taillight lenses -- and, of course, no interior. Tunneled backlight and "flying buttress" roof treatment survived in modified form to the 1968 production AMX.

Favorable public reaction to the Vignale AMX convinced American Motors to translate the concept into reality -- or as close as possible given the company's perennially tight budgets. AMC's designers and engineers were able to approximate the prototype's styling and proportions by making fairly inexpensive modifications to the Javelin, and the 97-inch wheelbase AMX was introduced to the public a mere 4- 1/2 months after the Javelin went on sale.

 


YES, the AMX is a true sports car!
(March 1968 Motor Trend)


According to Tom McCahill, ... It is hairier than a Borneo gorilla and not the thing for Ma Peter's pie delivery route... High-styled... the AMX looks like it's doing 100 when parked... The AMX is the hottest thing to ever come out of Wisconsin... They have it suspended so that you can whip through corners and real hard bends better than with many out-and-out sports cars... (Mechanic Illustrated, March 1968)

Popular press advertising for the AMX emphasized its sports car characteristics at a low price. American Motors was the first automaker to picture actual competing models.

However, rather than contemporary models this ad shows the '68 AMX against both the Corvette and the original 2-seater Thunderbird.

By 1968 these original sports cars had increased way beyond the AMX's suggested under $3,500 base price.

   

Craig Breedlove's Speed Records

Just prior to its public debut at the Chicago Automobile Show in 1968 a team of drivers headed by world land speed record holder Craig Breedlove, piloted two AMX speedsters to smash a series of automobile record marks.

In Class C, the AMX established 90 new records, including a 24-hour average of 140.79 mph set by Breedlove and his wife Lee. Sixteen records were rewritten by the larger engine Class B AMX, including three new marks for the 75-mile flying start at 174.295 mph, and five new records for 173.044 mph for 100 miles from a standing start. The Class C AMX was equipped with the standard AMX 290 V-8, with the standard 4-speed transmission. For the Class B car, AMC's new 390 V-8 was "blueprinted" and teamed with the optional 3-speed automatic.

"Driving the AMX was really like a dream," Breedlove said. "In fact, I'd never driven a car quite like it. The steering and roll-resistance were excellent, and it ran and felt just about perfect."

The cars used for the record runs were certified as stock by USAC inspectors and were prepared by Breedlove's "Spirit of America" crew and Traco Engineering. High speed safety features were added to the already excellently designed AMXs, including roll bars and rubber fuel cell gas tanks. Breedlove said no attempt was made to lighten the weight of the AMXs. "As a matter of fact, we were probably running somewhat heavier than stock (3097 lbs.) because we were using a 37-gallon fuel cell-type gas tank," he said.


 

The Super Stock "SS" AMX

The best known special edition AMXs were modified for AMC by Hurst to meet NHRA Super Stock class drag racing regulations. This was AMC's offering to the muscle car horsepower wars of the era. The infamous "69 AMX SS" -- perhaps the best (race setup) -- Detroit ever offered in a production vehicle. Fifty-two AMXs with 390s and 4-speed transmissions with virtually no change to the suspension, received special equipment including Edelbrock cross-ram intakes, dual-quad Holleys, and 12.3:1 Crane modified heads. They were drastically under-rated at 340 "official" horsepower. The first out-of-the-box AMX's were running 11 second et's at over 120 mph. These AMXs were "turn-key" race cars. Later that year with a little tweaking and backing by AMC, these cars dipped into the 10 second range. Shirley Shahan's "Drag-On-Lady" was most famous of these cars.

 

 

The two-seat AMXs and Richard Teague

The true AMX 2-seater went out of production after the 1970 model year, but from 1971 to 1974 American Motors used the "AMX" name on the top-of-the-line Javelins. In later years the name was used on variants of the Hornet, Concord, and Spirit models. Management's decision to cancel the 2-seater AMX was a big disappointment to the late Richard Teague, AMC's head of styling from 1962 until 1984. He said this in a 1986 interview published in Special Interest Autos:

  • SIA: Granted, the AMX was never a volume seller. But we've always regretted that they killed it after only three seasons.
  • Teague: I made a hell of a run for keeping it in for 1971 by putting the blister-type fenders on it. In fact, I built up my own car to make the prototype, and I did my damn'dest to sell it to Bill Luneburg -- who was a dear guy, by the way. But he was a manufacturing man and he said, "Well, it's cluttering up the line. It's a lot of work to build that car, and it's not selling well." So he killed it.
  • Teague: I feel very strongly that the AMX could have kept going as a two-passenger car. It just needed a little bit more development. As it was, it gave the Corvettes a really hard time in some of the local races! If it had just had a little more development time, and had been kept in the picture for another year or two, I think sales would have started back up and it could have hung in there. Because the Corvette didn't do so well the first couple, three years, either! It takes time to develop these things. It's like a business. It may not do too well at first, but you've got to stay with it!...
  • Teague: ... what I've always regretted -- that they didn't keep the AMX as an image-builder.
  


Kenosha Power!

The AMX Model Years

The 1968 and 1969 models were very similar, but the AMX received significant styling changes for 1970, including a different grille and hood, as well as a new interiors. The '70 models also got a new front suspension, a new AMC 360 V-8 as the base engine, better-breathing exhaust ports, and a new 4-barrel carb.

2-seater AMX production and option statistics are available at this AMX-Files web page.


 

This Web page has been

by chrisz@concord.edu

and modifed with a PC
 
by
mark